case studies> case study 3: SynchroSense

logo-sync

making connections

finding meaning

Spring 2018

WNM 700 Human Centered Design

Instructor Collin Sebestyen

Topic Overview

Topic Research

After researching theories of ESP, the more fitting theory of explanation of what I was looking for is actually a theory called Synchronicity.

The Umbrella Topic:

Extrasensory Perception def:
the supposes ability of certain individuals to obtain information about the environment withour the use of normal sensory channnels

The Topic:

Synchronicity def:
A concept developed by Carl Jung to describea percieved, meaningful coincidence, Jung described synchronicity as an "acasual connecting principle" in which events, both large and small, in the extenal world might align to the experience of the individual, perhaps mirroring or echoing personal concerns or thoughts.

synchronicity quote synchronicity def

The Problem

The original idea

I choose the topic because its a contorversial subject that science does not support or has yet to. Contoversial being that 50% of the population are believers and 50% are skeptic, and 15% of the polulation believing that they have extrasensory perception. The original idea was to find a creative way to tell stories regarding ESP, regarding stories of intuition, gut hunches, or weird experiences that touches on everyone’s curiosity, believer or not.

The Problem

When interviewing people is that it is hard to get people open up to share their story, in fear of being judged, ridiculed, or considered insane, either by a stranger or by their signifincant other. ESP covers such a broad range of categories, such as telepathy, manifestation, intuition, clairvoyaince, precognition, and thought transferance. When trying to prompt people with example experiences or stories, the one universal thing everyone aknowledged that they personally experienced was coincedences of thinking about someone and then they were calling, or thinking about an something and then you see it in the real world.

Design Solution

I narrowed the scope of topic down ot one area of phenonoma, to one type of story. What exactly is the the type of phenonama linking what you think to evidence in the real world? It is Synchronocity. People are curious, but I found you might have to prompt people to recall their story by sharing other stories. I am creating the safe space for people to document their experiences of synchronocity, and the means to share annoynymously to get feedback based on belief level.

The goal of the user is to connect the series of thought and events to interpret the meaning or draw a conclusion themselves. This is a very intrinsic motivation and personal conclusions on the meaning and how it relates to each individuals life. Happenings of sychronocity is to reasure you, you are on the right path. Upon researching, you have to be open to sychronocity and have to be a believer to see it. Some people notice numbers, phrases, symbols, wildlife or nature, or people. This is journaling with a hunt for discovery.

Target Audience

• people interested intuitive skills
• entrepeneurs, self employed
• people that are into self improvement
• people with open minds
• higher percentage of women
• people that believe in psychic phenomana
• tend to be people that read about religion,
• especially eastern religions
• mixed religious beliefs

yoga circle
yoga circle yoga circle

Key Persona

Meghan


Interview April 16, 2018


Age:36

Status: single, in a relationship, no children

Occupation: self employed, celebrity floral designer

Religious Beliefs: non-denominational, believes in spirituality, believes in a higher power

Lifestyle routines: dynamic schedule, meditates everyday, practices yoga, has taken a meditation workshop listens to podcasts in traffic creative and anyalytical mind pratices mindfulness believes in synchronocity and meditatation would be willing to share her stories openly of synchronocity

meghan_persona

User Story & Goals

User Story

With Meghan’s hectic days and juggling the dynamics of running a business,she as taken up a regular meditation practice to calm her mind. Meditation has been known as step towards being aware and open to noticing synchonocities. Sometimes she takes work breaks to journal in her car. A tool to document and connect the dots of thoughts and events to find any type of meaning that would benefit her.

User Goals

• DOCUMENT SYNCHRONICITIES, THOUGHTS, & EVENTS
• LINK THOUGHTS TO EVENTS
• BECOME MORE AWARE OF EVENTS
• LISTEN TO STORIES ON PODCASTS
• SHARE STORY
• GET FEEDBACK / VALIDATION OF SYNCHRONICITY

meghan_user

Competitors

intuition journal app

competitor-1

collective conscious app

competitor-2

Moodboard UI Inspirations

meg-crcle

Use Case Example

This user happens to be seeing the number 13 quite often lately.

Day 1:She documents the instance of seeing the number 13 by uploading a photograph and tagging it.

Day 2:The second day was thinking about Friday the 13th because she has an event on her calender, and if it was meant to unlucky or lucky, just when a family of 13 ducks crosses the road at the moment. She documents the internal thought and the external instance.

A Week Later:The meaning found was that Friday the 13th is and to attend the event planned on Friday the 13th. Perhaps she notices because documented her other instances. A week later at the event she notices another instace on the 13th floor as she hits the elevator button. She quicky docummnets it. She knows this a sign on syncronnocity as a sign to say she is supposed to be exactly where she is suppposed to be.

The next day:She opens the instance from the night before and connects the instances that were related and journals what the possible meaning might be to her.

meg-crcle
meg-crcle
meg-crcle
circle-13

Task Flow

First Iteration

wireframes low fidelity

input belief level

wirefame1-synchrosense

browse your syncs

wirefame2-synchrosense

add details

wirefame3-synchrosense

view saved detail

wirefame4-synchrosense

community syncs

wirefame5-synchrosense

Second Iteration

medium fidelity

1) landing/log in

med1-synchrosense

2) input belief level

med2-synchrosense

3) create synch

med3-synchrosense

4) view saved synch

med4-synchrosense

5) community share

med5-synchrosense

6) landing/log in

med6-synchrosense

7) input belief level

med7-synchrosense

8) create synch

med8-synchrosense

9) view saved synch

med9-synchrosense

10) community

med10-synchrosense

Proof of Concept 1

medium-high fidelity

Tasks: sign in, log in, onboarding

6) landing/log in

med6-synchrosense

7) onboarding

med7-synchrosense

8) onboarding

med8-synchrosense

Proof of Concept 2

Tasks: browse community synchs or stories, view synch details, sumbit vote synchrononity or coincidence

6) community synchs

proof-4-synchrosense

7) view synch

proof-5-synchrosense

8) vote

proof-6-synchrosense

Proof of Concept 3

Tasks: Make a connection between two instances, see merged instances or "synched" entries

6) tap hint 10 secs

proof-4-synchrosense

7) select connected

proof-5-synchrosense

8) merged synch

proof-6-synchrosense

User Testing 1

TASK: Document Instance / Photo Upload

Instructions:

Document the instance by uploading a photo and tagging the image.

User Expections/Steps:

1)User taps add button.
2)User takes and uploads photo.
3)User types tag
4)User taps save.

Connector Test Script:
(mobile compatible only)

http://amyatherton.com/ATHERTON_700_FINAL/syncronocity1.htm

Results/Steps:

1 testers

1) Hesitation on upload button so made more prominent by color and size, to stand out from the other circles 2)success 3)success 4)succes

Changes Made to Prototype:

Because of the user hesitation, circle was moved to side to not get confused with save button, button exists still because you have the option multiple images. Color and size edited.

test-change
test-image

User Testing 2

TASK: Make a connection

Instructions:

Document the instance by uploading a photo and tagging the image.

User Expections:

1)User taps one circle.
2)User tap second circle.
3)User can tell n records are merged.

Connector Test Script:
(mobile compatible only)

http://amyatherton.com/ATHERTON_700_FINAL/syncronocity2c.htm

Results:

2 testers

-First tester tapped one then the other, but on two other circles with same pictures
-Second tester tried to draw a line with finger, then select both with two fingers

Changes Made to Prototype:

add tap hint for first selection

test-change2
test-change

Resources

Heledd Wyn. “Carl Jung on Intuition and Synchronicity.” Linkedin.com, 9 July 2015,

Nuno Alves. Synchronicity: What It Is, And How To Experience It.” Medium.com, 26 April 2014, https://medium.com/energy-and-consciousness/synchronicity-what-it-is-and-how-to-experience-it-a5dab660d68c

Jaime Leal Anaya Synchronicity As a Mirror of Our Thoughts, Emotions, and Beliefs: Interview with Dr Kirby Surprise, author of Synchronicity. superconsciousness.com, 16 February 2016 http://www.superconsciousness.com/topics/science/synchronicity-mirror-our-thoughts-emotions-and-beliefs660d68c